Biodegradable products launch

Bio sticker bait small

We are excited to announce that this year we have started adding a biodegradable additive to our baits and rig gear items, which will make them truly biodegradable. The items will be introduced over the coming months and  will be identified by a round sticker on the front of the packaging.

We feel that as the leaders in imitation carp/coarse baits, it’s very important for us to send out a strong message by making our baits biodegradable. Trials determined that the baits looked and felt exactly the same as previous, and catch reports also confirmed their effectiveness has not altered in any way. Despite the added cost of the additive we have not increased the RRP of our products, as we feel the benefits to the environment, and the positive message we will be sending out, far outweigh any financial gain. For us perhaps the best news, is knowing that our waste from the production process that goes to landfill, will now break down within a few years, rather than taking hundreds of years.

The additive speeds up the biodegrading process by up to 200 times. Parts containing it have been proven to biodegrade in landfill, compost, fresh and also salt water. In landfill, for example, most products which contain it will biodegrade in less than 3 years.

Biodegradable means the total breakdown of a product (by icroorganisms) to something found in nature. This product is scientifically proven to break plastic products down completely by increasing the level of hydrophilicity in the plastic and returning it to nature in a short period of time. But don’t worry about them breaking down in your tackle box. The product will only start to biodegrade if lost to the environment, or sent to landfill.